The main character is an ex-Shinra soldier named Cloud Strife, an angst-ridden fellow with a complex history that is explained as the game goes on. In comes AVALANCHE, a rebel group of disenfranchised citizens who have taken it upon themselves to oppose Shinra's ambitions. Unfortunately Mako is the lifeblood of the living planet and by using it up Shinra is slowly upsetting the balance of nature. Shinra supports this technology with Mako Energy, Shinra's patented source of power. The story focuses on Shinra Inc., an evil mega-corporation responsible for all the world's high technology. Not an American user? DescriptionThe seventh installment of the Final Fantasy series takes place in a post-modern, steampunk, sci-fi world where high technology reigns and where robots and bio-engineered mutants co-exist with humans and dragons.